Question of the Month: How can I Improve My Club’s Social Media Presence?

To answer this question, the flying clubs team sat down (remotely) with AOPA’s own Kevin Cortes-A Social Media Marketer for our brand experience department. Kevin gave us these six tips to help your club grow and maintain an active social media presence.

1. Create and maintain active Facebook, Instagram and Twitter Pages for your Flying Club. It not only serves as a central hub for all members to communicate but can also lead to more people in your area finding your club.
2. If you have regular meetings, continue doing those virtually-broadcast them on Facebook Live, Instagram Live or Zoom and have recap documents available for those who can’t make it.
3. On your Flying Club Social Media pages encourage conversation through asking for members comments such as: “Describe your favorite aircraft in the fleet.” “Where is your favorite $100 Hamburger?” “Where are we going after the social distancing guidelines are lifted?”
4. Look into doing online seminars on Zoom, Instagram or Facebook live.
5. Have members send in photos or videos and feature them daily. Help people get their daily fix of aviation in.
6. Have members submit photos and stories on how they’re staying engaged with flying and feature those on your Flying Club Social Media pages.

Social media is a great way to open up your club’s day-to-day operations to both aviation enthusiasts and perspective members. By doing this, new members will have a better idea of what being a member of your club will be like.